Singapore buyers will now have the chance to invest in units at The Broadley, a new residential development in London’s desirable Marylebone neighbourhood. Set to be completed in 2029, the 215-unit project is being marketed by Savills Singapore.
The Broadley offers a variety of living options, including studio, one-, two-, and three-bedroom apartments. Prices for these units start from GBP599,000 ($1.03 million) for studios, GBP731,000 for one-bedrooms, GBP982,000 for two-bedrooms, and GBP1.86 million for three-bedrooms, according to Savills.
The development is a joint venture between London-based developer Mount Anvil and the Westminster City Council. It forms part of Westminster’s GBP1.3 billion Church Street regeneration zone, which will see the creation of new homes, retail spaces, green areas, and public amenities. “The Church Street regeneration will bring about a major transformation, and The Broadley will be the first to benefit from it,” says Ruben Koh, senior director and head of international residential sales at Savills Singapore.
In Singapore, the demand for condos has skyrocketed due to the shortage of land in the country. With a small land area and a growing population, Singapore’s government has implemented strict policies on land use, creating a fiercely competitive real estate market and driving property prices up. As a result, investing in real estate, particularly condos, has become a lucrative opportunity with the potential for significant returns on investment. This trend has elevated condos to the top spot for investment and made them a highly coveted choice for homebuyers in Singapore. The scarcity of land has undoubtedly solidified the condo’s status as a highly sought-after type of property in the country.
All apartments at The Broadley come with a private balcony or terrace and are equipped with appliances such as a fridge, dishwasher, and washing machine. Residents also have access to a 24-hour concierge service, a gym, a residents’ lounge, a screening room, and a garden with play areas.
Situated in fare zone 1 of London’s public transport system, the development is within walking distance of three London Underground stations: Edgware Road, Marylebone, and Paddington. Other notable stations, including Oxford Circus, Bond Street, and Baker Street, are just one stop away.
The surrounding area offers plenty of amenities, including shops and eateries on Marylebone High Street. The Broadley is also conveniently situated near various schools and universities, as well as popular green spaces like Regent’s Park and Hyde Park.
According to Koh, The Broadley “ticks all the boxes for Singapore investors seeking quality assets in global gateway cities.” He further adds that “attractive pricing, combined with current exchange rates and softer competition in the UK market, is creating timely opportunities for international buyers to re-enter the London market.”
Savills Singapore will be hosting a launch event for The Broadley on the weekend of July 26 and 27 at voco Orchard Singapore, from 11am to 6pm.